Boeing Digital Direct

Take control of the full onboard digital experience

Boeing Digital Direct puts airlines in control of all-things digital onboard, with a wide range of capabilities connecting the rapid evolution of technology with changing passenger expectations.

A true digital platform will be built to your exact requirements and grow with your plans over time. So whether your airline is looking for wireless entertainment, end-to-end retail and catering support, ancillary revenue or upgraded IFE content, we’re here to help.

And importantly, we make it easy. Digital Direct is hardware agnostic, meaning we can deploy to existing IFEC systems or commence service with an easy overhead bin installation on any commercial aircraft.

Digital Direct is the result of a strategic partnership between Boeing and technology firm Immfly, an AEI HorizonX portfolio company.

Robust capabilities for today’s digital cabin

Boeing Digital Direct enables airlines to build out a complete onboard digital ecosystem. Enhance the passenger and crew experience with wireless inflight entertainment, full retail and catering solutions, e-commerce modules, and content-only capabilities.

Add ancillary revenue to your bottom line

Learn more about how airlines can deliver meaningful incremental inflight revenue in the cabin with digital services by watching our recent webinar panel discussion with Boeing, Immfly, and other onboard retailers.

Digital Direct Benefits

Digital Direct is a scalable digital services platform capable of improving customer satisfaction, driving ancillary revenue, and supporting your touchless cabin initiatives.


wIFE with ROI


Low-cost, customizable IFE will increase customer satisfaction and Net Promoter Score (NPS), while simultaneously generating ancillary revenue

End-to-end retail


Managing the retail and catering journey from start to finish, resulting in lower costs and more revenue

Easy to get started

Creative financing and a scalable architecture to reduce up-front costs

Digital Direct Features

Digital Direct offers several features to customize the experience.
  • E-commerce portal: Intuitive UI, rich content via our in-house Content Service Provider, advertising and destination activities, and seatback material digitization
  • Onboard retail platform: Secure shopping and payment gateway, airline & catering backoffice integration, and crew interface
  • Easy installation: Overhead bin or no-hardware options to integrate with existing IFEC architecture
  • Scalable architecture: Customize and build upon over time
  • Low-cost operations: Remote system management and powerful analytics

Frequently Asked Questions

Click below to read some of our most frequent questions.


The story behind Boeing Digital Direct

Discover more about the innovation behind Boeing Digital Direct in this recent article by David McGowan.

Delivering on the ancillary revenue promise with Boeing Digital Direct

Learn how Digital Direct combines e-commerce, digital advertising assets, and technical expertise to enhance the bottom line for airlines.
Boeing Digital DIRECT

Not Just In-Flight Entertainment

Now, just as the market conditions have evolved, so too has Digital Direct, becoming a robust digital services platform.

Schedule a demo or meeting

Request a demo today! Tell us more about your onboard experience needs, and our Boeing team will connect with you soon to schedule a demo or meeting. We look forward to sharing the Digital Direct experience with you.