Robust capabilities for today’s digital cabin
Add ancillary revenue to your bottom line
Get the most out of Digital Direct
Click on the use cases and case studies below to see the different ways Digital Direct can support your onboard digital experience.
Get the most out of Digital Direct
Click on the use cases and case studies below to see the different ways Digital Direct can support your onboard digital experience.
Frequently Asked Questions
Click below to read some of our most frequent questions.
What is Boeing Digital Direct?
Boeing Digital Direct is a wireless inflight entertainment (IFE) and digital services platform that supports airline passenger experience and ancillary revenue strategy. Digital Direct is a product offered exclusively by Boeing, in partnership with Immfly, a technology company that designs, develops, and manages inflight digital services.
Do passengers need to download an app?
No! The platform is a web-based portal that does not require downloading a separate application onto user devices. The content can be accessed wirelessly on passengers’ mobile devices regardless of internet connectivity inflight. Content is cached/stored in a server and distributed to passengers via wireless access points (WAPs) throughout the cabin.
What does Boeing support look like following installation?
Boeing will have a team ready to respond to in-service concerns, including 24/7 support for both hardware and software issues.
The product will be launched as a retrofit option under Boeing Global Services. Future line-fit solutions are currently under study.
How is the system installed?
The system is installed in the overhead bin and designed to be powered by the aircraft, eliminating the need for battery removal and charging. This one LRU (line replaceable unit) is comprised of an integrated server, WAP (wireless access point), and cellular modem. A digital-only version is also available to integrate into an existing wireless network.
Who can use Boeing Digital Direct?
The product is available to all commercial airlines (both Boeing and non-Boeing operators).