Global Services
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management, implementation of Electronic Work Instructions and optimal inclusion of additional data elements
management, implementation of Electronic Work Instructions and optimal inclusion of additional data elements
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Robust capabilities for today’s digital cabin
Boeing Digital Direct enables airlines to build out a complete onboard digital ecosystem. Enhance the passenger and crew experience with wireless inflight entertainment, full retail and catering solutions, e-commerce modules, and content-only capabilities.
WEBINAR
Add ancillary revenue to your bottom line
Learn more about how airlines can deliver meaningful incremental inflight revenue in the cabin with digital services by watching our recent webinar panel discussion with Boeing, Immfly, and other onboard retailers.
Digital Direct Benefits
| Digital Direct is a scalable digital services platform capable of improving customer satisfaction, driving ancillary revenue, and supporting your touchless cabin initiatives. |
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wIFE with ROILow-cost, customizable IFE will increase customer satisfaction and Net Promoter Score (NPS), while simultaneously generating ancillary revenue |
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End-to-end retailManaging the retail and catering journey from start to finish, resulting in lower costs and more revenue |
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Easy to get startedCreative financing and a scalable architecture to reduce up-front costs |
Get the most out of Digital Direct
Click on the use cases and case studies below to see the different ways Digital Direct can support your onboard digital experience.
Get the most out of Digital Direct
Click on the use cases and case studies below to see the different ways Digital Direct can support your onboard digital experience.
Use Digital Direct as your end-to-end catering and shopping engine
Drive ancillary revenue with wIFE content and advertising
Digital Direct creates more value for your IFC offering
Loyalty system integration creates a personalized inflight experience
Scale Digital Direct across your fleet, routes and IFE infrastructure
Frequently Asked Questions
Click below to read some of our most frequent questions.
What is Boeing Digital Direct?
Boeing Digital Direct is a wireless inflight entertainment (IFE) and digital services platform that supports airline passenger experience and ancillary revenue strategy. Digital Direct is a product offered exclusively by Boeing, in partnership with Immfly, a technology company that designs, develops, and manages inflight digital services.
Do passengers need to download an app?
No! The platform is a web-based portal that does not require downloading a separate application onto user devices. The content can be accessed wirelessly on passengers’ mobile devices regardless of internet connectivity inflight. Content is cached/stored in a server and distributed to passengers via wireless access points (WAPs) throughout the cabin.
What does Boeing support look like following installation?
Boeing will have a team ready to respond to in-service concerns, including 24/7 support for both hardware and software issues.
Boeing Digital Direct is a wireless inflight entertainment (IFE) and digital services platform that supports airline passenger experience and ancillary revenue strategy. Digital Direct is a product offered exclusively by Boeing, in partnership with Immfly, a technology company that designs, develops, and manages inflight digital services.
Do passengers need to download an app?
No! The platform is a web-based portal that does not require downloading a separate application onto user devices. The content can be accessed wirelessly on passengers’ mobile devices regardless of internet connectivity inflight. Content is cached/stored in a server and distributed to passengers via wireless access points (WAPs) throughout the cabin.
What does Boeing support look like following installation?
Boeing will have a team ready to respond to in-service concerns, including 24/7 support for both hardware and software issues.
Is the product available as a retrofit option, production, or both?
The product will be launched as a retrofit option under Boeing Global Services. Future line-fit solutions are currently under study.
How is the system installed?
The system is installed in the overhead bin and designed to be powered by the aircraft, eliminating the need for battery removal and charging. This one LRU (line replaceable unit) is comprised of an integrated server, WAP (wireless access point), and cellular modem. A digital-only version is also available to integrate into an existing wireless network.
Who can use Boeing Digital Direct?
The product is available to all commercial airlines (both Boeing and non-Boeing operators).
ARTICLE
The story behind Boeing Digital Direct
Discover more about the innovation behind Boeing Digital Direct in this recent article by David McGowan.
ARTICLE
Delivering on the ancillary revenue promise with Boeing Digital Direct
Learn how Digital Direct combines e-commerce, digital advertising assets, and technical expertise to enhance the bottom line for airlines.
Boeing Digital DIRECT
Not Just In-Flight Entertainment
Now, just as the market conditions have evolved, so too has Digital Direct, becoming a robust digital services platform.