Boeing Digital Direct

Boeing Digital Direct puts airlines in control of all-things digital onboard, with a wide range of capabilities connecting the rapid evolution of technology with changing passenger expectations.

A true digital platform will be built to your exact requirements and grow with your plans over time. So whether your airline is looking for wireless entertainment, end-to-end retail and catering support, ancillary revenue or upgraded IFE content, we’re here to help.

And importantly, we make it easy. Digital Direct is hardware agnostic, meaning we can deploy to existing IFEC systems or commence service with an easy overhead bin installation on any commercial aircraft.

Digital Direct is the result of a strategic partnership between Boeing and technology firm Immfly, an AEI HorizonX portfolio company.

Robust capabilities for today’s digital cabin

Boeing Digital Direct enables airlines to build out a complete onboard digital ecosystem. Enhance the passenger and crew experience with wireless inflight entertainment, full retail and catering solutions, e-commerce modules, and content-only capabilities.

WEBINAR

Add ancillary revenue to your bottom line

Learn more about how airlines can deliver meaningful incremental inflight revenue in the cabin with digital services by watching our recent webinar panel discussion with Boeing, Immfly, and other onboard retailers.

Digital Direct is a scalable digital services platform capable of improving customer satisfaction, driving ancillary revenue, and supporting your touchless cabin initiatives.

	wIFE with ROI Low-cost, customizable IFE will increase customer satisfaction and Net Promoter Score (NPS), while simultaneously generating ancillary revenue
	End-to-end retail Managing the retail and catering journey from start to finish, resulting in lower costs and more revenue
	Easy to get started Creative financing and a scalable architecture to reduce up-front costs

Digital Direct Features

Digital Direct offers several features to customize the experience.

E-commerce portal: Intuitive UI, rich content via our in-house Content Service Provider, advertising and destination activities, and seatback material digitization
Onboard retail platform: Secure shopping and payment gateway, airline & catering backoffice integration, and crew interface
Easy installation: Overhead bin or no-hardware options to integrate with existing IFEC architecture
Scalable architecture: Customize and build upon over time
Low-cost operations: Remote system management and powerful analytics

Get the most out of Digital Direct
Click on the use cases and case studies below to see the different ways Digital Direct can support your onboard digital experience.

Use Digital Direct as your end-to-end catering and shopping engine View Use Case

Drive ancillary revenue with wIFE content and advertising View Use Case

Digital Direct creates more value for your IFC offering View Use Case

Loyalty system integration creates a personalized inflight experience View Use Case

Scale Digital Direct across your fleet, routes and IFE infrastructure View Use Case

Frequently Asked Questions

Click below to read some of our most frequent questions.

What is Boeing Digital Direct?
Boeing Digital Direct is a wireless inflight entertainment (IFE) and digital services platform that supports airline passenger experience and ancillary revenue strategy. Digital Direct is a product offered exclusively by Boeing, in partnership with Immfly, a technology company that designs, develops, and manages inflight digital services.

Do passengers need to download an app?
No! The platform is a web-based portal that does not require downloading a separate application onto user devices. The content can be accessed wirelessly on passengers’ mobile devices regardless of internet connectivity inflight. Content is cached/stored in a server and distributed to passengers via wireless access points (WAPs) throughout the cabin.

What does Boeing support look like following installation?
Boeing will have a team ready to respond to in-service concerns, including 24/7 support for both hardware and software issues.

Is the product available as a retrofit option, production, or both?
The product will be launched as a retrofit option under Boeing Global Services. Future line-fit solutions are currently under study.

How is the system installed?
The system is installed in the overhead bin and designed to be powered by the aircraft, eliminating the need for battery removal and charging. This one LRU (line replaceable unit) is comprised of an integrated server, WAP (wireless access point), and cellular modem. A digital-only version is also available to integrate into an existing wireless network.

Who can use Boeing Digital Direct?
The product is available to all commercial airlines (both Boeing and non-Boeing operators).

ARTICLE

The story behind Boeing Digital Direct

Discover more about the innovation behind Boeing Digital Direct in this recent article by David McGowan.

ARTICLE

Delivering on the ancillary revenue promise with Boeing Digital Direct

Learn how Digital Direct combines e-commerce, digital advertising assets, and technical expertise to enhance the bottom line for airlines.

Boeing Digital DIRECT

Not Just In-Flight Entertainment

Now, just as the market conditions have evolved, so too has Digital Direct, becoming a robust digital services platform.

Schedule a demo or meeting

Request a demo today! Tell us more about your onboard experience needs, and our Boeing team will connect with you soon to schedule a demo or meeting. We look forward to sharing the Digital Direct experience with you.

Take control of the full onboard digital experience

Robust capabilities for today’s digital cabin

Add ancillary revenue to your bottom line

Digital Direct Benefits

wIFE with ROI

End-to-end retail

Easy to get started

Digital Direct Features

Get the most out of Digital Direct
Click on the use cases and case studies below to see the different ways Digital Direct can support your onboard digital experience.

Get the most out of Digital Direct

Click on the use cases and case studies below to see the different ways Digital Direct can support your onboard digital experience.

Frequently Asked Questions

Click below to read some of our most frequent questions.

How does Boeing Digital Direct Work?

How is Boeing Digital Direct installed?

The story behind Boeing Digital Direct

Delivering on the ancillary revenue promise with Boeing Digital Direct

Not Just In-Flight Entertainment

Schedule a demo or meeting

Boeing Digital Direct

Take control of the full onboard digital experience

Robust capabilities for today’s digital cabin

Add ancillary revenue to your bottom line

Digital Direct Benefits

wIFE with ROI

End-to-end retail

Easy to get started

Digital Direct Features

Get the most out of Digital DirectClick on the use cases and case studies below to see the different ways Digital Direct can support your onboard digital experience.

Get the most out of Digital Direct

Click on the use cases and case studies below to see the different ways Digital Direct can support your onboard digital experience.

Frequently Asked Questions

Click below to read some of our most frequent questions.

How does Boeing Digital Direct Work?

How is Boeing Digital Direct installed?

The story behind Boeing Digital Direct

Delivering on the ancillary revenue promise with Boeing Digital Direct

Not Just In-Flight Entertainment

Schedule a demo or meeting

Get the most out of Digital Direct
Click on the use cases and case studies below to see the different ways Digital Direct can support your onboard digital experience.