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INTERIOR MODIFICATIONS

Boeing Digital Direct

Take control of the full onboard digital experience

Boeing Digital Direct puts airlines in control of all-things digital onboard, with a wide range of capabilities connecting the rapid evolution of technology with changing passenger expectations.

A true digital platform will be built to your exact requirements and grow with your plans over time. So whether your airline is looking for wireless entertainment, end-to-end retail and catering support, ancillary revenue or upgraded IFE content, we’re here to help.

And importantly, we make it easy. Digital Direct is hardware agnostic, meaning we can deploy to existing IFEC systems or commence service with an easy overhead bin installation on any commercial aircraft.

Digital Direct is the result of a strategic partnership between Boeing and technology firm Immfly, an AEI HorizonX portfolio company.

Digital Direct Benefits

Digital Direct is a scalable digital services platform capable of improving customer satisfaction, driving ancillary revenue, and supporting your touchless cabin initiatives.

 

wIFE with ROI

 

Low-cost, customizable IFE will increase customer satisfaction and Net Promoter Score (NPS), while simultaneously generating ancillary revenue

End-to-end retail

 

Managing the retail and catering journey from start to finish, resulting in lower costs and more revenue

Easy to get started

Creative financing and a scalable architecture to reduce up-front costs

Get the most out of Digital Direct

Click on the use cases and case studies below to see the different ways Digital Direct can support your onboard digital experience.

 
Use Digital Direct as your end-to-end catering and shopping engine
Drive ancillary revenue with wIFE content and advertising
Digital Direct creates more value for your IFC offering
Loyalty system integration creates a personalized inflight experience
Scale Digital Direct across your fleet, routes and IFE infrastructure

Frequently Asked Questions

Click below to read some of our most frequent questions.